ISBN978-4-7631-3896-5 C0030
205 pages / March 2020 / 1,540 yen (tax included)
Former editor-in-chief of Japanese women’s lifestyle magazine An An leads the way to impactful writing.
Are your proposals and articles not making the desired impact?
Are your products and business not getting the attention you expected?
Your content needs to be fantastic for it to serve its intended purpose.
Learn from an experienced publications editor, digital media manager, and content marketer everything you need to know to give your writing impact and selling power.
– Popularity is 80% buzzwords
– Use native Japanese words for increased elegance
– Winning content fosters a pattern of stability
– Gatherings important for success
– Don’t bore your readers
The book also contains useful business tips:
– Create a presentation they’ll want to hear again
– Get your message across quickly
– Write documents and e-mails with ease
These are tips that can be applied to your work every day, forever.
If you do any kind of writing, you need this book.
Prologue How to Produce Impactful Writing
Chapter 1 Polish off your writing
Chapter 2 Use language that instantly grabs
Chapter 3 Create lasting content
Chapter 4 Choose words that win the hearts of readers
Chapter 5 How to attract attention in fewer words
Chapter 6 Enter a frame of mind where catchphrases come easy
